How Bling My Bra Was Born

Beth Cherkowsky (DepressionGlassWarehouse on eBay) realized the power of a group of ordinary people after reading about women getting together to raise money for breast cancer research. She took that idea and ran with it, putting together 2009’s first annual Bling My Bra Giving Works auction campaign on eBay with all proceeds going to this important cause.

In 2009, Beth recruited several eBay friends to help her. Together they solicited donations of handcrafted one-of-a-kind themed art bras to auction off on Ebay – one each day for the month of October 2009 (Breast Cancer Awareness Month). Together they raised nearly $3,000 for Susan G. Komen for the Cure, the global leader of the breast cancer movement.

This year marks the second annual Bling My Bra Campaign. With the ball already rolling and 12 ambitious volunteer committee members to do the legwork, Bling My Bra strives to double that dollar amount. This year Bling My Bra has its own Ebay seller ID (BlingMyBra); website (blingmybra.com); and blog (blingmybra.com/blog) so that everyone can be a part of promoting and working for this outstanding cause. For more details, contact MediaRelations@blingmybra.com.

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