Second Press Release

TITLE:
2nd Annual Bling My Bra Campaign on eBay to Support Breast Cancer Awareness Month

SUMMARY:
Bling My Bra 2010 is an eBay charity auction in support of Breast Cancer Awareness Month (October). Unique and original handmade themed art bras will be auctioned off throughout October, with proceeds to benefit Susan G. Komen For the Cure.

FOR IMMEDIATE RELEASE
The month of October is Breast Cancer Awareness Month, and Bling My Bra is thrilled to be able to raise money for the second year in a row for this great cause! Once again, we will be auctioning off one-of-a-kind themed art bras through Giving Works auctions on eBay. Proceeds will benefit Susan G. Komen For the Cure. Look for eBay seller ID BlingMyBra or do a keyword search for “bling my bra”.

Founder Beth Cherkowsky of DepressionGlassWarehouse has handed over the reins to Kat Simpson of KatsKloset, who is heading up a committee of volunteers. This year’s committee includes Kat Simpson (KatsKloset); Beth Cherkowsky (DepressionGlassWar ehouse); Danni Ackerman (Udderlygoodstuff); Cindy Shebley (CloverCitySells); Melinda Jackson (GalleriaGifts) ; eBetsy (TexAnna’s All*Store, The Acquisatory); Marlene Gavens (The Savvy Seller); Beverly England (samican2);  Christy Librizzi (kaycee_studios); Karen Locker (mommysbazaar); and Lee Mirabal (sellvoice, co-host of eBay Radio).

Now the fun part: How can you get involved? There are several ways!

1. Make a themed art bra or bras to auction off
2. No time to sew or create but have a great idea? We have someone who will take ideas and run with them!
3. Help spread the word through Facebook, Twitter, and other social media networks
4. BID BID BID!

The featured bras are exquisite one-of-a-kind creations, incorporating fantasy, humor, and — above all — originality. Some will be created by celebrities, including Marsha Collier, bestselling author of the eBay For Dummies series and ecommerce expert. Some will represent hobbies or interests. EBay Radio will also be submitting a bra. There will be additional opportunities to donate to the important cause of breast cancer awareness through listings for related items in the Bling My Bra store.

The eBay auctions will be featured throughout the month of October through eBay seller ID BlingMyBra and keyword search “bling my bra”. Proceeds will benefit Susan G. Komen For the Cure.

Updated information is available at http://www.blingmybra.com. For more details, contact MediaRelations@blingmybra.com.

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